love line: The Kooples

I have recently become SO obsessed with The Kooples. Started in Paris by  three brothers - Alexander, Laurent and Raphael Elicha with impeccable taste. They create amazing, simple silhouettes and understand the bodies of their clientele. The Kooples constantly create must have pieces for both men + women. I love how they incorporate real life couples in their label. The Kooples is a spin on how to say couples in French. Therefore they have highlighted various relationships into their ads.  Great idea.